THE ROLE OF EVENT MANAGEMENT IN PUBLIC GOVERNANCE
DOI:
https://doi.org/10.34132/pard2024.24.06Keywords:
public management, event management, community, management processes, communication, entry.Abstract
The article examines the role of event management in public management. The author defines event management as a complex and rich process that includes planning, organizing, conducting and evaluating events. The study emphasized that the understanding of the essence and classification of events, knowledge of the audience and methods of gaining respect are the key elements of successful event management in public administration. It is noted that this event can create a positive image of the organization, generate additional financial resources, value social connections, and increase awareness of the community about the song and food and products, improving the economic development of the region. During the research, approaches to planning and coordinating events in the context of public administration were analyzed, and the key principles and methods of their implementation were reinforced. The importance of event management is emphasized as a feature of the creation of an open and insightful system of power, promoting dialogue among the community, as well as encouraging community participation in reaching a decision. Particular respect is given to the role of event management in the increased awareness of the enormity of social problems and the activation of community dialogue. It is clear that successful event management depends not only on the thorough preparation of event organizers, but also on due respect for planning, coordination and evaluation of results. Key clicks and changes that may occur during the time of events in the field of public administration are reinforced. It is agreed upon the need to ensure an open and transparent process to make a decision in order to ensure the broad participation of the community and encouragement for the establishment of initiatives. It has been concluded that the prospects for the development of event management in public administration are related to the introduction of new technologies, advancements in the level of professional training of event organizers and the active engagement of communities before the process of preparation and implementation.
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