THE SUBSTANCE OF PUBLIC RELATIONS IN THE PUBLIC ADMINISTRATION MANAGEMENT SYSTEM

Abstract

Today, an important role in the development of domestic society is given to the reliable public awareness of the processes that take place in our state, and not only in it. The Basic Law provides for the right of citizens to obtain the necessary information on the activities of the governing bodies. In states with a developed democracy, public administration bodies provide the public with the necessary information in a timely manner, as effective communication between government and the public becomes increasingly important for the development of civil society. That is why the public administration bodies in order to improve their own activities, to improve the image, authority, and trust of citizens should establish effective relations with them. The article analyzes the main scientific approaches to the definition of «public relations» Public relations as a multidimensional phenomenon of management activity is characterized. Objectives, object, object, subject of public relations in public administration bodies are defined. The content of tasks, functions, principles and methods of modern public relations in the sphere of public administration is revealed. The author formulates the actual definition of public relations and defines the essence of public relations in the authorities in the process of comparing the various types of communicative activities that organizations use to establish and develop contacts with society. The article looks at public relations as a system of elements that are in constant interconnection. The main models of relations between public authorities and public relations instruments are described. The relations with the public are considered in the framework of strategic and tactical approaches. Ways of the implementation of public relations in the bodies of state power are analyzed.