EUROPEAN POLICY OF POLITICAL CORRECTNESS: GUIDELINES AND EXPERIENCE FOR UKRAINE
DOI:
https://doi.org/10.34132/pard2024.23.07Keywords:
discrimination, euphemisms, political correctness, ideology of political correctness, code of social linguistic behaviour, linguistic and cultural phenomenonAbstract
The article examines the phenomenon of political correctness in European Union countries, which is rooted in principles such as unity, tolerance, and cultural diversity. Originating in the United States as a response to discrimination, political correctness has permeated university environments as a tool to combat discriminatory behavior.
The ideology of political correctness encompasses views on the treatment of discriminatory groups and addresses issues such as feminism, sexism, racism, and homophobia. It has significantly influenced the ideological landscape of the United States and Western Europe, becoming a code of social linguistic behaviour aimed at preventing and mitigating social conflicts while improving political and legal culture.
It is shown that in Western European countries, representatives of social movements who proposed norms of linguistic behaviour and the use of euphemisms began to actively use the ideology of "political correctness" to obscure and veil phenomena that have a negative assessment in public consciousness and to prohibit manifestations of contemptuous, offensive, or discriminatory attitudes towards representatives of various minorities.
In Western European countries, proponents of social movements have adopted the ideology of political correctness to obscure negative phenomena in public consciousness and prohibit discriminatory behaviour towards minorities. This ideology not only reflects reality but also actively changes it, serving as an effective tool for preventing social conflicts and promoting respect for cultural diversity.
For Ukraine, aspiring to integrate into the European community, studying the European experience of political correctness offers insights into the political behaviour of modern European society. Political correctness serves as a communication tool aimed at fostering a conflict-free atmosphere and preventing social tensions.
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